Crosscult Lecture Notes (Lectures 1-5)
LECTURE ONE Cross-cultural communication = The influence of cultural variability and diversity on interpersonally oriented communication outcomes. International communication = Communication between governments or nations. Intracultural communication = Communication between members of the same culture. Intercultural business communication = Interpersonal communication within/between businesses that involve people from more than one culture. Diffusion= Process by which the 2 cultures learn/adapt materials and adopt practices from each other. Globalisation = The capability of a corporation to take a product and market it in the entire civilised world. World culture = Concept where traditional barriers break down and there is a commonality of human needs. Melting pot = Sociocultural assimilation of people of differing backgrounds/nationalities. Salad bowl = Neighbourhoods of people with a common heritage who strive to retain their original culture and language. ...